HOW WE WORK

Our Process & Discovery

We work a little differently than other e-commerce and web development agencies.

We believe in being a “no surprises” partner for our clients which is why the project discovery and requirements gathering phase is crucial to our process.

Our discovery process lays the foundation for every project’s success.

Discovery is a chance to make sure we build exactly what you need from the start.

Many digital agencies will be quick to slap together a proposal because they are eager to win a contract or in a rush to get started. However, a hurried quote is a recipe for ending up with a website solution that doesn’t actually do what you need.

Without a dedicated discovery process, projects can go over budget, ignore timelines, or even fail to meet the fundamental goal of the project.

Our web developers use discovery time to understand your objectives and examine exactly how this project fits into your long-term business strategy.

For small projects, discovery may be included in a free consultation. For larger projects that are more complex, additional paid time for discovery will be required. In this process, we will create a comprehensive technical requirements doc covering the who, what, where, and how for your entire project so you know exactly what it does and what it will cost.

We whole-heartedly believe that it ends up saving clients significant resources every single time and reduces your risk of going over budget or past your deadline.

Sample Technical Requirements

Our Process

Here’s how we organize our workflow
to ensure your project is a success.

01

Free Consultation & Ideation

We meet with you to discuss your website requirements and ask insightful questions about your business and objectives. This is an opportunity to determine what we’ll need to build, as well as make sure that we are the right agency for the job.

For less complex projects, we can often formulate project requirements during the free, no-obligation consulting. If your project is larger and more complex, we will communicate up front if we require additional paid discovery.

02

Solution Architecting

If necessary, we will complete additional paid discovery sessions to do a deep dive into stakeholders, information architecture and existing technologies to build a comprehensive scope requirements document. Discovery is estimated out in 10 hour blocks and our team will do our best to estimate the required blocks ahead of time.

The end result is a full technical road map of the project. At this point, we ensure that you have everything you need to go elsewhere for your build, but we would also be honored if you work with us.

quality assurance Inspry

03

Requirements Doc and Formal Proposal

The technical requirements doc outlines the project scope and how we are translating your ideas into technical features. We deliver the project sitemap, functional and design requirements, along with any necessary wireframes or user flows. All proposals include a detailed breakdown of hours for design, dev, deployment, on-going support and software licenses necessary upfront and recurring.

04

Deposit Payment and Project Kickoff

Once we have received your initial deposit, we begin the project kickoff. We ensure both our team and your team are on the same page regarding requirements and responsibilities. We go over the project timetable and set the foundation for a successful project.

proposal process

05

Information Architecture and Copywriting

Creating your own information architecture, including the sitemap and copy, ensures the content aligns with your vision and goals. However, it requires significant time and effort that you might prefer to spend on other aspects of your business.

We highly recommend using a professional copywriter (and we know quite a few good ones!). A skilled copywriter can organize and craft compelling messaging that resonates with your audience . Learn more about our recommended copywriting services.

06

Design Research and Design Mockups

Using your team’s feedback during the requirements gathering and kickoff, our team creates all necessary mockups to give you a clear picture of how the website will look in its final coded iteration.

Revision rounds allow your team to easily make changes to the design using online collaboration software. This ensures that precious development time and budget is saved for actual development, not design revisions.

07

Web Development and Testing

Our team focuses on the core functionality of the website first during the initial phase. Next, we do testing and bug fixing to finish the next phase. We address issues and complete development within our team before sending for your review.

After all bugs are addressed, your website is ready for launch in the release phase.

08

Launch and post-launch testing

As we are ready to deploy, we confirm the production server configuration and hosting responsibilities. Performance, security, operational, and usability testing is performed using a mix of launch checklists and automated testing, ensuring your end user’s first impressions are a delight.

09

Managed Services and Future Development

During the 30-day period after launch, our team monitors your project and patches any known issues at no additional cost.

Most clients then extend this protection by enrolling in our maintenance and support program, providing crucial updates, technical support, and flexible retainer hours for feature requests.

Future features discussed during the project requirements gathering phase are addressed, estimated out, and implemented in an iterative, ever-improving fashion as new development.

What projects can we collaborate on?

Existing Site Improvements

Enhancing your existing site with new features or a revamp, whether in WordPress, WooCommerce or Shopify.

New Site Build

Together, we’ll build a brand new e-commerce or marketing site, whether in WordPress, WooCommerce or Shopify.

Sample Pricing

Our pricing strategy is influenced by various factors, including the complexity and scale of the project, deadlines, and specific outcomes required. We tailor quotes for each project to meet its unique demands.

An initial estimate or “ballpark” figure can be provided following our first consultation. For a more precise quote, a detailed discussion during a project discovery call is necessary. We aim to offer an accurate estimate that encompasses all essential components for the project’s success.

Understanding that project specifications or desired outcomes may evolve, we have prepared a procedure for change requests. This ensures any adjustments in project scope or deliverables are formally acknowledged and any changes to the original quote are mutually agreed upon before implementation. This approach guarantees there are no surprises or unforeseen fees.

Woo Plugin

Starts at

$3,000

Extend the functionality of your existing WooCommerce store specifically as you need it.

  • Solve your exact business requirements through a custom coded solution
  • Free technical consultation on the best way to architect your custom app or plugin
  • Custom, high resolution design mockups available
  • WooExperts Certified Team
  • You own the code and data once the project is completed
  • Custom software branded to your business
Woo Theme

Starts at

$2,500

Jumpstart your online store with a custom user experience by designing and building your own store theme.

  • Custom coded themes that ensure your e-commerce site loads super fast
  • Gutenberg with Kadence or GenerateBlocks, Beaver Builder or Elementor
  • Support a variety of design files including Figma, Sketch, Adobe XD, or Photoshop
  • Free consultation on the best way to make your design come to life while ensuring content management is easy
  • Pixel perfect matching to your design as much as possible
WooCommerce Store

Starts at

$12,000

Powerful and flexible e-commerce solution that ensures we can meet even the most unique store requirements.

  • Open source code allows the ultimate in extendability in design and function
  • WordPress built-in makes marketing content management a breeze
  • Control your own website and customer data with no middleman
  • One web partner for all your needs including hosting and maintenance
  • Best in class search engine optimization capabilities through plugins
Shopify App

Starts at

$1,000


Extend your Shopify store with a fully custom app built specifically for your business needs.

  • Solve exact business requirements with a fully custom-coded Shopify app
  • Custom, high-fidelity design mockups available when a UI is required
  • Experienced Shopify developers with deep API and app ecosystem knowledge
  • You own the code and your data once the project is complete
  • Custom software branded entirely to your business
Shopify Theme

Starts at

$1,500


Build a custom, fast Shopify theme without the limitations of off the shelf templates.

  • Tailored design and layout built specifically for your brand and customers
  • Optimized for mobile performance and responsive across all devices
  • More flexible and maintainable than heavily modified marketplace themes
  • Clean, scalable code that supports long-term growth and custom features
  • Faster updates and changes without reliance on third-party theme vendors
Shopify Store

Starts at

$9,000


Build a Shopify store designed to support your business now and scale with you long-term.

  • Fully tailored Shopify storefront built around your products, workflows, and customers
  • Secure, stable implementation using Shopify best practices and modern tooling
  • Fast, dynamic frontend experiences using clean, performant JavaScript where needed
  • Designed for both small businesses and complex, high-volume stores
  • Integrations with third-party apps, APIs, and business systems
Custom WP Plugin

Starts at

$3,000 USD

Our expert WordPress developers will create a custom WordPress plugin to meet your unique business needs following best coding practices.

  • Custom WordPress plugin will be private and the code is yours
  • Utilizes best practices based on the WordPress coding handbook.
  • Extensive QA and UAT process to ensure quality
  • Create custom designed high resolution mockups prior to development
  • Recommendations to future-proof the plugin
  • Long-term support and maintenance available
Custom WP Theme

Starts at

$2,500 USD

Our WordPress pros will take your design and code a custom theme from scratch or utilizing your preferred visual page builder.

  • Custom coded themes are lightweight and use best coding practices
  • Gutenberg with Kadence, GenerateBlocks, Beaver Builder or Elementor
  • Support a variety of design files including Figma, Sketch, Adobe XD, or Photoshop
  • Free consultation on the best way to make your design come to life while ensuring content management is easy
  • Pixel perfect matching to your design as much as possible
Complete WP Website

Starts at

$9,600 USD

Our knowledgeable WordPress team will design and develop a custom WordPress website for your marketing and sales requirements.

  • Free consultation to help guide you on the best way to achieve your website objectives
  • Tailored solution that is built for your business – no bloated templates
  • Our project process ensures your website is launched on-time and on-budget
  • Utilizes the latest WordPress technologies to future-proof your website as much as possible
  • Hosting and maintenance available for launch

Frequently Asked Questions

Inspry follows a structured process that begins with discovery and requirements gathering, moves through design and development, and ends with testing and launch. We believe in being a “no surprises” partner, which is why the discovery phase is crucial. This process ensures we build exactly what you need, on time and within budget.

Discovery is a dedicated phase at the start of a project where we conduct interviews, assess your business goals, map out technical requirements, and define the project scope in detail. Many agencies skip this step, which leads to scope creep, budget overruns, and misaligned expectations. Inspry’s discovery process lays the foundation for every project’s success.

We invest heavily in the discovery and requirements gathering phase to define exactly what will be built before development starts. This upfront work produces detailed project specifications that serve as a roadmap for the entire engagement. You know what you are getting, what it costs, and when it will be delivered before we write a single line of code.

Inspry uses structured project management tools to keep clients informed at every stage. You receive regular progress updates, have access to a staging environment to review work in progress, and can reach our team through our support desk. We prioritize clear, proactive communication so you always know where your project stands.

Project timelines vary based on scope. A site enhancement or feature addition may take 2 to 6 weeks, while a full build typically runs 8 to 16 weeks from discovery through launch. Inspry provides a detailed timeline during the discovery phase so you can plan accordingly.

Inspry offers ongoing maintenance and support plans to keep your site secure, updated, and running smoothly after launch. We also provide continuous development services for clients who want to add new features and enhancements over time. Most of our clients transition from a build project into a long-term support relationship.