UX Design

Form follows function

User experience (UX) and user interface (UI) are often used interchangeably, but one needs to come before the other.

If your house’s foundation is cracked, a new paint job won’t help. Many agencies are quick to jump into website refresh projects, or new branded wireframes, without slowing down to consider their user strategy.

UX Design

Form follows function

User experience (UX) and user interface (UI) are often used interchangeably, but one needs to come before the other.

If your house’s foundation is cracked, a new paint job won’t help. Many agencies are quick to jump into website refresh projects, or new branded wireframes, without slowing down to consider their user strategy.

User Interface (UI) = form
User Experience (UX) = function

Your user interface (UI) is the visual part of your website. Your users interact with your design choices, like buttons, content, or overall brand aesthetic. Your user experience (UX) is the way a user interacts with your website, and ideally how the website either delights them or solves a problem. To make the most out of any website, a robust UX strategy needs to be the foundation for UI design.

Our UX methodology emphasizes information flow, ease of use, and user conversion.

UX is the foundation of a website because the web is for people, not bots. Good UX drives performance, and poor UX leads to bounce rates, customer complaints, and lost revenue. 

UX design needs to be tailored to respond and grow according to your user’s needs. Our UX team scopes out your desired functionality, technical requirements, and most importantly, user behavior. Our technical solutions are built around usability and accessibility for your specific target audience.

Custom UI web design builds on excellent user experience.

In a crowded digital marketplace, good design isn’t enough. Your WordPress or WooCommerce website needs to stand out from the moment a user engages with it. Creating your own design goes above and beyond off-the-shelf themes and layouts, providing a tailored experience for your user.

Your online presence is a blank canvas. With custom web development and design, you can seize that opportunity to create a handcrafted experience that aligns with your existing branding and strengthens your brand reputation. Custom projects are designed specifically for your needs. 

The result? That “aha!” moment when the user realizes that they are in the right place.

Need something designed the right way?

Tell us what you need help with and we’ll schedule a call.